First, since many of its workforce is retail, it states that this policy goes beyond the time you’re clocked in at work. What Clorox’s team thought was a seemingly innocuous tweet actually set off a firestorm on Twitter. The tweet came off as racist as people inferred that Clorox was saying that they’d prefer the emojis be all white and the way to do that was to bleach all the dark-skinned emojis. Such technology is already a part of many workplaces and will continue to shape the labor market and HR.
In regulated industries, all communications on social media need to be archived. That includes ads, replies, comments, Stories, Reels, DMs, edits, and even deleted content. Staying compliant on social media means building consistent systems that ensure every post, workflow, and interaction follows the rules that apply to your organization.
For non-profits trying to make the most of social media, the choice of management tools can be overwhelming. Which one will save you the most time and effort, if you’re a non-profit struggling with resources and people power? In this e-book, we compare the most popular social media management platforms in depth, so you can make an informed decision. These guidelines are intended to complement existing university policy.
First, Hootsuite allows you to create custom permissions for all users. You can require approvals from senior staff or compliance officers before content can be scheduled or published. The University of Texas at Austin’s generative AI policy is a great example of how to set clear, practical guardrails around these new tools. It breaks down exactly how students, faculty, and staff should (and shouldn’t) use AI. All healthcare social media marketers should get familiar with the HIPAA Privacy Rule.
Ensure employees understand image usage rights, copyright, and other legal constraints. When using images of people, always ask for their permission before posting. While AI tools can assist in speeding processes up, it’s crucial to verify permissions manually to avoid any potential legal complications. For example, there might be a common problem you’re hoping to solve with your new policy — like employees posting too much profanity.
In YouTube’s guidelines, not only do they detail their rules and regulations but they also explain how they develop new policies, update existing ones, and enforce their guidelines. TikTok’s community guidelines are centered around the safety and well-being of their users. Over time, new situations may arise and you’ll need to tweak your guidelines to avoid controversy or address new issues. Lastly, make sure to review your community guidelines on a regular basis. Community guidelines are the “ground rules” that dictate how people should interact and behave on your forum. For example, you could survey all of your members asking questions to better understand what is important to them.
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These guidelines should be consistently applied to all users and expected of all social media operators. With more than 70% of Americans and 80% of Canadians using some social media, social networks provide a vast opportunity to reach and engage your customers. That said, you’ll need to lay down some ground rules to ensure your business’s social media channels accurately and professionally represent your brand. Employees can also suggest social content (like event photos or relevant news) to your social team so that they can create posts that align with your style guide for social media. Finally, include a link to your social media policy and social media guidelines for more details on the appropriate use of social media for your brand and your employees.
While employees should have the freedom to express themselves on personal accounts, they should also be aware that their actions online might reflect on their employer. Personal posts can become public, and once shared, they are often difficult to retract. A well-defined social media policy serves as a roadmap for employees, outlining clear expectations and consequences for online behavior.
The robust AI-enabled tools on Sprinklr Social can help you in avoiding anything embarrassing or brand-threatening from going online on your brand’s page. Take that step today and watch your social media thrive like never before! Summarize the main points of your guidelines at the beginning so your employees know what’s coming ahead. Give ample internal links so they can jump to specific guidelines for different posts. Social media guidelines act as a universal guidebook on social media best practices. Let’s explore how prominent companies created effective social media policies to inspire your own today.
In today’s digital age, a social media policy is indispensable for any organization aiming to maintain a robust online presence and safeguard its brand reputation. With employees increasingly using personal social media accounts to share workplace experiences, the lines between personal and professional lives are often blurred. While this can enhance employee engagement and advocacy, it also introduces risks to the company’s online reputation and security. The City of Waterloo has a relatively robust social media style guide.
D Consequences For Violating Social Media Policy
Good guidelines protect your brand, sure, but they also empower your employees to share their authentic experiences and connect with your audience in meaningful ways. Keep your guidelines accessible – maybe create a quick-reference cheat sheet. And don’t forget to celebrate when team members nail it on social media. They’re on the front lines of social media and can offer real-world insights. Plus, when employees help create the guidelines, they’re more likely to follow them.
Nordstrom advises employees to avoid creating conflicts of interest and to consult HR with any questions regarding the related policies. Ford’s social media policy consists of five core principles that guide employee behavior online. These examples highlight the importance of having clear, well-defined policies that address various aspects of social media use. Clear and accessible social media guidelines encourage employee participation and eliminate confusion, fostering a positive and professional online presence for the brand. Social media is a public platform, and negative comments or complaints about the company can be damaging if not handled correctly. Whether it’s a disgruntled customer, a dissatisfied employee, or an external party, addressing these comments swiftly and professionally is essential for maintaining the company’s reputation.
In social media guidelines, you should expect to find guidance on how to write copy (the tone of voice), the types of creative assets to use and how to interact with your audience via comments and messages. It can be quite a simple document if you’re a small business – maybe just a shared Google Doc listing out the do’s and don’ts. Or it could be a more detailed, visual document intended for global teams. If you’re looking for a tool to simplify the way you manage your company’s social media accounts, consider Gain. The following 12 social media guidelines examples are suggestions to incorporate into your social media policy to help employees feel confident engaging online and protect your brand.